The internet has become a very diverse marketing arena. Social networking, chat rooms, and a mirage of other web outlets have sparked an internet advertising frenzy. It’s a logical approach to marketing that gives companies many different avenues to attract consumers.
The internet consumes the daily lives of many people. Bills are paid online. Connections are made with friends in different countries through the internet. The information that consumers obtain on music, movies, and all sorts of consumer products is usually received through an internet search. It only makes sense for companies or individuals to promote through the use of blog advertising.
Blogs started as something that was trendy in the very early stages. People used blogs to express themselves and give opinions on different things that existed within our society. It didn’t take long, however, to realize that people were beginning to receive blogs with great anticipation. Random web surfers became fans of the blogging community. There were all types of blogs popping up for an eager internet audience.
There are blogs on dates, shopping, house hunting, saving, and every other topic under the sun. Pick a topic, and there’s probably several blogs that exist for it. Advertising came along and made blogging profitable for both the blogger and the advertising agent.
Blogs without advertising rarely last. There are some die hard dedicated individuals that commit to blogging without pay. These people are more than happy to update their blogs without any compensation. They are happy for any traffic that they receive, but they are not defined by the traffic. This is a small percentage.
The other individuals that spend time blogging usually have a different agenda. Once the blog goes up it can became difficult to find time to maintain it. The only thing that can motivate some people is the compensation that is receiving from placing advertisements on a blog site.
Companies that pay for blog advertising want to put their links and banners on sites that are updated constantly. This is the very best method for gaining exposure. No one will ever see an advertisement from a site that fails to update the content. The site must be new and continually fresh to attract a new audience and retain the old one.
Blogging – from the standpoint of paid advertising – is a two-way street. Blogs have to be updated continually to gain exposure. Advertisers that pay for blog spots are, in many ways, paying those that blog to commit to the upkeep of the blog spot. It’s not a written agreement, but it is one that is understood. The reason this works is because most advertisers use pay-per-click methods to attract customers. If users do not come to the site the company has no obligation to pay. The advertisers are still not obligated to pay even when the people visit the blog. The payment is only made when the advertisement is clicked. This ability to form a blog advertising bond is a very unique relationship.